XXEquals: The UK’s first female-led product design initiative
Data shows that women buy 85% of household products*, yet only 5%** of the product and industrial design industry in the UK is female.
Introducing XXEquals, the UK’s first female-led, innovation & product design initiative focused on women, within Kinneir Dufort. At KD, our experts combine creative and technical expertise to deliver world-class products. We’ve been doing so for over 40 years, but we want to go further.
We believe without expert female representation throughout the innovation and design process, opportunities will be missed to leverage empathetic understanding and create compelling brands, products and experiences which include women at every stage and close the assumption gap.
Merle Hall, CEO