Innocent Ideation Session

Tackling the plastic crisis with Innocent

From providing healthy drinks to donating to charity, Innocent strives to be kind to the world in all they do. But how do you apply this to every corner of your business, especially when products rely on plastic packaging?

Our team’s challenge was to find new ways to tackle the plastic crisis, working creatively with Innocent. We explored and defined potential opportunities, from new communications to improved business models.

Innocent smoothie concepts
Innocent smoothie bottles

Reimagination and collaboration

We brought products and services to life with conceptual visuals, evaluating ideas against key sustainability factors. As well as helping Innocent to be more sustainable, this co-creative work greatly informed our business practice.