Energising Shell’s EV recharge mission

As the world began to shift toward electric vehicles, Shell set out to grow a rapid electric vehicle (EV) charging network. They asked KD to bring the brand experience to life through new chargers at UK fuel forecourts.
We worked with Shell to develop concepts that communicated the benefits the charging network would bring. Through collaborative work with Shell and their partners, we helped deliver high-powered ‘Shell Recharge’ units for a pilot at ten sites. We took an agile approach throughout to ensure the units reflected the brand vision and design purpose.

Uncovering opportunities together

Shell’s pioneering EV charging network was the first launched by an established oil company. Rapid 50kW charging provides 80% charge for most vehicle types in just 30 minutes. After the successful pilot, Shell aims to grow the network to over 5,000 EV charge points by 2025.