Uncovering insight in the sofa bed market
Almost everyone knows IKEA, famous for their easy-to-assemble furniture and colourful home furnishings. We worked with IKEA’s design team on a project to uncover insights into the sofa bed market.
IKEA wanted to know: how do three global markets have different needs? and how do you create consumer value tailored to specific regions? To understand the market further, we took an exploratory approach.
Co-creating with sofa bed users
We spent time with people in stores and in their homes. This gave us a unique perspective on what was truly important to users. We translated these insights into innovation platforms and features, giving IKEA a foundation to work from. IKEA’s design team could then continue developing products, providing even more comfort and convenience for users.
Related Work
