Data shows that women buy 85% of household products*, yet only 5%** of the product and industrial design industry in the UK is female.
Introducing XXEquals, the UK’s first women-led, innovation & product design initiative focused on women, within Kinneir Dufort. At KD, our experts combine user-centred creative and technical expertise to deliver world-class products. We’ve been doing so for over 40 years, but we want to go further.
We believe empathetic design means better design
Better design means better business. We’re driven to deliver products and experiences that are tuned to women’s needs and are fundamentally inclusive.
Our aim is to close the gap between perception and reality when designing for women. Our core XXEquals team is over 75% female with 100% female design allies. A team of innovators, designers, engineers and makers are all driven to deliver products and experiences that are empathetic and surpass expectation.
Without expert female representation throughout the innovation and design process, opportunities will be missed to leverage empathetic understanding and create compelling brands, products and experiences which include women at every stage and close the assumption gap.
Merle Hall, GM VP, Global Design, Development and XXEquals Founder
Find out more about XXEquals here, and watch the outcomes of our latest menstrual healthcare hackathon, below.
** https://www.designcouncil.org.uk/resources/report/design-economy-2018
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