We were challenged to define design principles for NIVEA MEN, where we co-created with consumers and experts to inspire and influence our thinking.
Exploring inspirational territories and starting points with experts and male consumers. Experts included a barber & Instagram influencer, a silversmith and jewellery maker.
Creating a set of initial design principles and visual expressions based on co-creation learnings, to understand when use of specific materials was appropriate or not.
Testing the design principles through consumer research in the UK.
Summarising the learnings through packaging guidelines, indicating how best to apply the principles for new products and pack designs.