Inspiring New Directions in Wearables


Identify and define insight-led directions for the next generation of wearable technology for Sony

  • Design
  • Innovation
  • Research


  • Combining research, design and specialist expertise to offer a future vision for Sony to take forward through the business

Immerse & Discover

Scoped the challenge and identified the right methodologies to explore the subject matter with consumers, mapping the market to understand current trends to expand and develop the brief.


Engaged with ‘extreme’ consumers to look for clues and new opportunity areas, gathering first hand insights of current behaviours and attitudes.


Underwent further engagement with consumers, rapidly realising ideas, to provide immediate feedback and iterate ideas to develop a roadmap of future opportunity spaces.

Their Momentum process accelerated our thinking through meaningful co-creation with early adopter and our cross functional team, creatively exploring what our next big ideas should be for our brand

Paul Simpson, Head of Customer Research & Insights

SONY Mobile

Idea Generation

Downloaded key findings from consumer engagement and built upon insights to develop new ideas and opportunity spaces for further exploration.

Get in touch

To discuss your consumer focused project, contact our Head of Consumer, Elena Massucco