Rethinking the Lightweight Water Bottle… With a Twist


Create a super lightweight plastic water bottle to be used across up to 140 water brands worldwide.

  • Design
  • Engineering
  • Innovation
  • Prototyping


  • Supporting CCEP’s environmental goals & increasing cost efficiencies
  • 100% recyclable across bottle, label and cap
  • 28% less plastic (than the previous design)
  • Best in class design, winning a 2017 Footprint Sustainable Packaging Award & 2018 Starpack Award

Innovative Concept Generation

Undertook a rapid ideation workshop to generate ideas for communicating sustainability, accounting for cultural and language barriers.


Designed a bottle to work within technical constraints of a super lightweight PET bottle, developing design guidelines for a roll out into further size variations & creating an iconic arrow impression encourage recycling behaviour.


Collaborating with design teams & external partners to refine & develop the bottle using minimal materials and carefully designed structures to maximise top load strength in distribution.

Twist bottle range


Rapid, iterative prototype testing for durability & feasibility of design, subsequently working with the bottling partner on-site to creatively iterate and solve manufacturing challenges to ensure design intent is adhered to.

Twisting the bottle for recycling

Get in touch

To discuss your consumer focused project, contact our Head of Consumer, Elena Massucco